Cookie Policy

Website: www.inspiredbathroomsandkitchens.com
Last updated: 26 July 2026
Review due: July 2027


1. What Are Cookies?

Cookies are small text files that are placed on your device — computer, tablet, or mobile phone — when you visit a website. They are widely used to make websites work correctly, to improve performance, and to provide information to the owners of the site.

Some cookies are essential for the website to function. Others are used to collect information about how visitors use the site, and some allow us to remember your preferences. Where cookies are not strictly necessary, we will ask for your consent before placing them on your device.

2. Who We Are

This Cookie Policy applies to the website www.inspiredbathroomsandkitchens.com, operated by:

Inspired Bathrooms & Kitchens Ltd
Registered in England and Wales
Showrooms: 250 Telegraph Road, Heswall, CH60 7SG  |  125 Long Lane, Chester, CH2 1JF
Email: sales@inspiredbathroomsandkitchens.com

If you have any questions about this policy or how we use cookies, please contact us using the details above.

3. How We Use Cookies

We use cookies for the following purposes:

  • To ensure the website functions correctly and forms are protected from misuse (strictly necessary cookies)
  • To understand how visitors use our website, so we can improve it (analytics cookies)
  • To measure the effectiveness of our advertising campaigns (marketing cookies)
  • To remember your cookie preferences (preference cookies)

We do not use cookies to collect personally identifiable information without your knowledge or consent, and we do not sell data collected via cookies to third parties.

4. The Cookies We Use

The tables below list the specific cookies used on this website, organised by category. Where consent is required, we will ask you before placing these cookies on your device.

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not require your consent. They are usually only set in response to actions made by you — for example, setting your privacy preferences or submitting a contact form.

Cookie Name Provider Purpose Type Expiry
fs-ccFinsweet / IBKRecords your cookie consent preference so the banner does not reappear on every page visit.Preference1 year
fs-cc-*Finsweet / IBKStores granular consent choices (e.g. analytics accepted, marketing declined) set via the cookie banner.Preference1 year
wf_*WebflowSession management cookies set by the Webflow platform to support core site functionality.NecessarySession
NID, __Secure-1PSID, __Secure-3PSID (and related)Google (reCAPTCHA)Set by Google reCAPTCHA, embedded in the contact form to protect against spam and fraudulent submissions. No user-level analytics data is derived from these cookies.NecessarySession / 6 months

4.2 Analytics Cookies

These cookies allow us to count visits and understand how visitors move around our website. All information is collected and reported in aggregate — no individual visitor is identified.

Analytics cookies are only placed on your device if you have given your consent via the cookie banner.

Cookie Name Provider Purpose Type Expiry
_gaGoogle Analytics 4Used to distinguish individual users. Sets a unique identifier (Client ID) for each browser session. Data is sent to Google Analytics property G-N3JSNBN3GS, owned by IBK.Analytics2 years
_ga_*Google Analytics 4Used to persist session state. Specific to the GA4 Measurement ID (G-N3JSNBN3GS).Analytics2 years
_gidGoogle Analytics 4Used to distinguish users. Stores and updates a unique value for each page visited.Analytics24 hours
_gatGoogle Analytics 4Used to throttle the request rate, limiting data collection on high-traffic sites.Analytics1 minute
_gcl_auGoogle Tag ManagerUsed by Google Tag Manager (GTM-MGV9S8GR) to store and track conversions. Helps measure advertising efficiency.Analytics3 months

4.3 Marketing & Advertising Cookies

These cookies are set via our website by Google Ads. They may be used by Google to build a profile of your interests and show you relevant advertising on other websites.

Marketing cookies are only placed on your device if you have given your consent via the cookie banner.

Cookie Name Provider Purpose Type Expiry
_gcl_awGoogle AdsSet when a visitor arrives via a Google Ads click. Stores click information to measure ad conversions. Linked to IBK's Google Ads account (AW-5986622403).Marketing3 months
_gcl_dcGoogle AdsUsed for conversion measurement via Display & Video 360 when applicable.Marketing3 months
IDEGoogle (doubleclick.net)Used by Google's advertising services to serve and measure the effectiveness of adverts across the web.Marketing1 year
DSIDGoogle (doubleclick.net)Used to identify a signed-in Google user when they visit a partner site, for ad personalisation purposes.Marketing2 weeks

4.4 Embedded Map Cookies

Our Contact page includes embedded maps showing our Heswall and Chester showroom locations. These maps are served via Snazzy Maps, which loads Google Maps resources. When you view the Contact page, Google Maps may set cookies on your device.

These cookies are set by Google and are subject to Google's own privacy and cookie policies. We do not control them directly.

Cookie Name Provider Purpose Type Expiry
NIDGoogle Maps (via Snazzy Maps)Set by Google when the embedded map loads. Used to remember user preferences including preferred language and search settings.Functional6 months
CONSENTGoogle Maps (via Snazzy Maps)Records whether the user has consented to Google's cookie usage. Set when the embedded Google Maps resource loads.Functional2 years
SOCSGoogle Maps (via Snazzy Maps)Used by Google to store a user's cookie consent state for the current domain.Functional13 months

5. Third-Party Cookies

Some cookies on our website are set by third-party services. These third parties have their own privacy and cookie policies, which we encourage you to review. We do not control the cookies placed by third parties.

Third Party Service Privacy Policy
GoogleAnalytics & Adshttps://policies.google.com/privacy
GoogleTag Managerhttps://policies.google.com/privacy
GooglereCAPTCHAhttps://policies.google.com/privacy
Google Maps (via Snazzy Maps)Embedded Showroom Mapshttps://policies.google.com/privacy
FinsweetCookie Consenthttps://finsweet.com/privacy-policy
WebflowWebsite Platformhttps://webflow.com/legal/privacy

6. Your Consent & Your Choices

When you first visit our website, you will be presented with a cookie banner that explains the categories of cookies in use and asks for your consent before any non-essential cookies are placed on your device.

You may choose to:

  • Accept all cookies — all categories will be enabled
  • Decline non-essential cookies — only strictly necessary cookies will be placed

You can change or withdraw your consent at any time by clicking the "Manage Cookie Preferences" link in the footer of any page on our website, or by clearing your browser's cookies and revisiting the site.

Please be aware that withdrawing your consent does not affect the lawfulness of any processing carried out before you withdrew consent.

7. Managing Cookies in Your Browser

In addition to our cookie banner, you can control and delete cookies through your browser settings. Most browsers allow you to:

  • See which cookies have been set
  • Block all cookies, or cookies from specific websites
  • Delete cookies when you close your browser

Please note that blocking or deleting cookies may affect how the website functions. In particular, the contact form and embedded showroom maps may not work correctly if strictly necessary or functional cookies are blocked.

For guidance on managing cookies in your specific browser, please visit:

  • Google Chrome: support.google.com/chrome/answer/95647
  • Mozilla Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
  • Microsoft Edge: support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge
  • Apple Safari: support.apple.com/en-gb/guide/safari/sfri11471/mac

To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on at: tools.google.com/dlpage/gaoptout

8. Cookie Retention Periods

Cookies are stored on your device for varying lengths of time depending on their purpose. Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device until they expire or until you delete them. The specific retention period for each cookie is shown in the tables in Section 4.

9. Consent Mode & Modelled Data

Our website uses Google Consent Mode v2, integrated via Google Tag Manager. When you decline analytics or marketing cookies, we use Google's consent signals to send limited, "cookieless" pings to Google — no cookie is set on your device and no user-level data is collected.

Google may use these signals, in combination with data from users who have consented, to model aggregate traffic and conversion estimates. This modelling is carried out by Google under their own data policies. No individually identifiable data is shared with us from users who have not consented.

10. Changes to This Policy

We review this Cookie Policy at least annually, or whenever there is a material change to the cookies or tracking technologies we use. The "Last updated" date at the top of this page reflects the most recent revision.

If we make significant changes, we will update the cookie banner on the website so that you are aware of any new cookies being placed and, where required, ask for your consent again.

11. Contact Us

If you have any questions or concerns about this Cookie Policy or how we handle your data, please contact us:

Inspired Bathrooms & Kitchens Ltd
Heswall Showroom: 250 Telegraph Road, Heswall, Wirral, CH60 7SG
Chester Showroom: 125 Long Lane, Chester, CH2 1JF
Telephone (Heswall): 0151 342 1000
Telephone (Chester): 01244 381 038
Email: sales@inspiredbathroomsandkitchens.com

You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO):
Website: ico.org.uk  |  Telephone: 0303 123 1113

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