Website: www.inspiredbathroomsandkitchens.com
Last updated: 26 July 2026
Review due: July 2027
This Privacy Policy explains how Inspired Bathrooms & Kitchens Ltd collects, uses, stores, and protects your personal data when you visit our website or contact us.
| Registered name | Inspired Bathrooms & Kitchens Ltd |
| Company number | 08716247 |
| Registered address | 250 Telegraph Road, Heswall, Wirral, CH60 7SG |
| Country | England and Wales |
| sales@inspiredbathroomsandkitchens.com | |
| Telephone | 0151 342 1000 (Heswall) | 01244 381 038 (Chester) |
| Website | www.inspiredbathroomsandkitchens.com |
For the purposes of UK data protection law, Inspired Bathrooms & Kitchens Ltd is the Data Controller for personal data collected through this website.
We take our responsibilities under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 seriously. We will always treat your personal data with care, respect, and transparency.
We collect personal data in the following ways:
When you submit an enquiry through our website contact form, we collect:
We do not collect payment card details, bank account information, or any sensitive personal data through our website.
When you contact us by telephone or email directly, we collect the personal information you provide in the course of that communication — typically your name, contact details, and the nature of your enquiry.
When you visit our website, we collect anonymised data about how you interact with it — including which pages you visit, how long you spend on each page, and what device or browser you are using. This data is collected via Google Analytics 4 and is subject to your cookie consent preferences. No individual visitor is identified. See our Cookie Policy for full details.
If you visit one of our showrooms and begin a design consultation, we may collect additional personal information — such as your home address, project requirements, budget range, and design preferences — in order to provide our design and installation services. This is collected directly from you as part of our client engagement process.
If you reach our website via a Google Ads advertisement and subsequently contact us, Google may record that a conversion has taken place. This is subject to your cookie consent preferences. We receive only aggregate conversion data — not personally identifiable information — from this process.
The table below sets out the purposes for which we use your personal data, the legal basis on which we rely, and how long we keep it.
| Data collected | Purpose | Legal basis | Retention |
|---|---|---|---|
| Name, phone number, email address, enquiry message (contact form) | To contact you in response to your enquiry. Used solely for the purpose of responding to you — not used for marketing or passed to any third party. | Legitimate interests | 3 years from last contact, or project completion plus 6 years |
| Name, contact details, project details (showroom consultation) | To provide design consultation, quotation, supply and installation services as requested by you. | Contract performance | Project duration plus 6 years |
| Name, contact details (telephone or email) | To respond to your direct enquiry. Used solely for the purpose of making contact with you as per your request. | Legitimate interests | 3 years from last contact |
| Anonymised website usage data | To understand how visitors use our website and improve its content and performance. No individual is identified. | Consent | Up to 26 months in Google Analytics 4 |
| Conversion signal (Google Ads) | To measure whether our advertising is generating enquiries. Aggregate data only — no personally identifiable information. | Consent | Governed by Google's data retention policies |
We will never use the personal data you submit through our website for any purpose other than responding to your enquiry. We do not sell, rent, or share your personal data with third parties for marketing purposes.
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
We do not sell, rent, or share the personal data you submit through our website with any third parties for commercial or marketing purposes.
The only circumstances in which data may be shared are with website technology providers required to operate the site, and where legally required. These providers do not use your data for their own purposes.
| Provider | Role |
|---|---|
| Webflow | Hosts and delivers our website. Contact form submissions pass through Webflow infrastructure before delivery to us. |
| Google reCAPTCHA | Protects our contact form from spam. No personal enquiry data is shared. |
| Google Analytics 4 | Collects anonymised, aggregate website usage data. Subject to your cookie consent. No personal enquiry data is shared. |
| Google Ads | Records anonymised advertising conversion signals. Subject to your cookie consent. No personal enquiry data is shared. |
| Google Maps (via Snazzy Maps) | Powers the embedded showroom maps on our Contact page. No enquiry data is processed by this service. |
Full details of the cookies these providers use are set out in our Cookie Policy at www.inspiredbathroomsandkitchens.com/cookie-policy
We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by law.
Some of our website technology providers — including Google and Webflow — are based in the United States. When data is transferred outside the UK or EEA, appropriate safeguards are in place, including standard contractual clauses.
These transfers relate only to the technical operation of our website. Personal data you submit through our contact form is used by Inspired Bathrooms & Kitchens Ltd to respond to you and is not otherwise transferred internationally.
We take reasonable technical and organisational measures to protect your personal data, including:
In the event of a personal data breach likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify you directly.
Under UK GDPR, you have the following rights in relation to your personal data:
To exercise any of these rights, please contact us using the details in Section 15. We will respond within one month.
Our website uses cookies. Some are strictly necessary for the site to function; others are only placed with your consent. For full details, please read our Cookie Policy.
Our website may contain links to third-party websites — including our brand partners and social media platforms. These websites have their own privacy policies and we are not responsible for their content or practices.
Our services are intended for adults and our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently done so, please contact us and we will delete it immediately.
We review this Privacy Policy at least annually, or whenever there is a material change to how we collect or use personal data. The "Last updated" date at the top of this page reflects the most recent revision.
Where we make significant changes, we will take reasonable steps to bring the update to your attention.
If you have a concern about how we handle your personal data, please contact us first so we can try to resolve it. If you remain unhappy, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
ICO: ico.org.uk | 0303 123 1113 | Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
For any questions about this Privacy Policy or to exercise your data protection rights, please contact us:
Inspired Bathrooms & Kitchens Ltd
Heswall Showroom: 250 Telegraph Road, Heswall, Wirral, CH60 7SG
Chester Showroom: 125 Long Lane, Chester, CH2 1JF
Telephone (Heswall): 0151 342 1000
Telephone (Chester): 01244 381 038
Email: sales@inspiredbathroomsandkitchens.com